Detailed Migrain Analysis.

http://uk.youtube.com/watch?v=QjY2KwK-roE

Media Language: Non-diegetic sounds, a beat which is verycatching get audience attention. theres a medium shot of the magazine as well as the model used all through out the 30 second clip. at the end there is a verbal code used which inform the audience when and on what channel is this programme coming on as well as who it's original institution is from. Also at hte end it says 'fashion has a new face' this is there to connote that the streotype of beauty is going to be demolished or at least altered because 'Ugly Betty' is the new face this is very postitive fo its audience. the shots are first of a magazine this is used to indicate to its viewers that the programme will be about fashion as magazines are a big impact to the fashion interested audiences. When you watch the programme as well you can tell that the title used on the magazine in this clip 'Mode' is a very important source in the actual comdey soap series as the whole show is based around that specific fashion magazine and its employers and owners.
the lighting used with in the clip is bright mostly a filler light; high key. This is to highlight the models face and the picture used of that same model on the magazine and how it is altered thorughtput the clip. we are shown different stages of fashion throught the altering of the model. continuity editing is used as well as fade out's at the beggining of the clip and dissolve shots as well as fade outs thorughtout the clip. Mise-en-scene, firstly the model is shown on the magazine all glamoured up with makeup then ithout this is a prop to show make up makes model look beautiful and glamourous and that under it all they are just normal people just like us. also through this we can tell that new technology can change people and their appereance. also this tells us that media over exgurates people questioing our minds; does the media show thing the way they are? can be related to marxism theory as well of injected information.

Institution: this comedy drama series is produced by ABC studios. it is promoted in gritatin by channel 4 also distributed by channel 4. also it is promoted by trailers as well as posters and through radio and interent. the scheduling time for this show is friday nights, 9.30pm meanin it;s a 'watershed' programme. channel 4 is a commericial television which shows many commericaials on its channels and that is how they've publicised this programme of theres as well.

Genre: thorugh this clip a reconstruction of 'beautiful' is shown becuase we're shown a bwautiful model been turned into 'ugly betty' also this is related to the end where the slogan is 'fashion has a new face'. also this covers social issues such as 'what is beautiful'? and so on. 'Ugly Betty' is a comedy drama which covers serious social issues amd debates also it is shown in series. The title sequence has a monogule of shots and they comes together to make ugly betty.

Bibliograpghy..

http://tviv.org/Newhart/The_Stratford_Wives- this is one of the other texts im going to look at and i got most of my information about the straford wives programme from here.

http://www.channel4.com/- i got a lot of my infomration about ugly betty from the channel 4 website as well.

http://tvdramas.about.com/od/desperatehousewives/Desperate_Housewives_All_About_ABCs_Desperate_Housewives.htm i got information about my other text, depearte housewives from this webiste

http://en.wikipedia.org/wiki/Ugly_Betty- here i got the infomation that i used for my SHEP analysis.

http://tvdramas.about.com/od/desperatehousewives/p/dhshowinfo.htm my information on desperate came from here as well.

http://www.nytimes.com/2007/01/07/weekinreview/07rohter.html- this wa a very relevant website i sued some quotes from here as well as got my information on the social and politcal factors affecting ugly betty.

S.H.E.P

Social Aspect of Ugly Betty:
Ugly Betty covers an important social issue; looks, appearance. Ugly betty is the 'ugly duckling' in Ugly Betty. Normally in soap opera's the main narrative focuses on family or sexual conflicts and betrayals, usually there is a subtext dealing with a social or political problem, but Ugly Betty is different as the main narrative focuses on the Social/ Political problem. This is one of the main soical factors covered in Ugly Betty but another important issue status; this is a very obvious issue shown through the different life styles of Betty Suarez and Wilhemina. You can see how Betty suarez and the her family live and the difference between the way daniell meade and Wilhemina live.

Historical Aspect of Ugly Betty:

Ugly betty is originally an adaptation of the Colombian Telenovela Betty la fae ('Betty the ugly') written by Fernando Gaitan. It is adapted into a New York City setting by creator/developer Silvio Horta and co-producers Salma Hayek and Ben Silverman whose production companies Silent H, Ventanarosa and Reveille respectively partnered with ABC Studios to create the hour-long program for U.S. audience. It was first shown on tv as Ugly Betty on September 28, 2006, on ABC in the United States and on Citytv in Canada. The first intial idea to bring Ugly Betty to american Tv started in 2001. NBC was the first media company to get their hands on Ugly betty, they were planning to adapt it to a half- hour comedy, which would of been produced by Sony Pictures Television, but these were just ideas and they never came to action. it was not till ABC and Hayek's company came on board in 2004 and decided to make it an hour long comedy-drama.

After working on it for two years, on May 16, 2006, ABC announced that Ugly Betty was going to be part of their 06-07 North American season lineup as a weekly hour-long series; the initial order was for 13 episodes, but eventually with it's popularity there has been many other series and episodes. Ugly Betty was first broadcasted in Britain on channel 4 was summer 2006, and since then has been going on strongly. They did have a bit of hiccups when there was a writers strike in hollywood, besides that it is going well.

Political Aspect of Ugly Betty:
Ugly betty covers a main concern in the political aspect of a soap opera; Claudia Milian, a professor of Latin American literature and culture at Duke says-“You can’t simply say this is an entertainment, because inevitably there is a message and a political reality, too.” The main narrative focuses on the political issue being covered in Ugly Betty. There is more then one political issue, another important issue is; immigration there were several episodes in season 2 where Ugly Betty's father Ignacio suarez (played by tony plana) was sent back to mexico because he did not have a valid passport. This is a political issue which is relevant to many countries in the world, through Ugly Betty a different view was shown the, family of the culprit was in the lime light, where ususally the country and it's goverment or other high authorities point of views are highlighted.