http://uk.youtube.com/watch?v=3Aw0Z1y9aAQ



Media Language: Wilhemina's surrondings are peaceful this can be conotated through the dull lighting and subtle colours used such as browns. The colours set a calming mood. the salon that she is at is very professional, there is just Wilhemina and stylist and therefore it's very quiet.
Betty's surrondings are bright and loud they don't seem soo relaxing as there are too many people, the lighting in the room is very bright, the way they're dressed they don't look as a professional salon, to busy and colour scheme very bright and does not match from anywhere.
Betty's clothes are bright and colourful, they have floral prints, they clothes are not so smart they seem more casual, there is no colour contrast.
Wilhemina's clothes are subtle dull colours, mostly browns conotating sophistication, the colours all match and her clothes are very simple, she looks smart.
Editing techniques used: jump cut from wilhemina to betty this is done to signify the different types of lifestyles they both lead also difference between 'beautiful' and 'ugly'.
the begging of Ugly Betty she looks dull this is to symbolise the change that occurs by her makeover.
The salon Betty goes to shows how colours clash doesn't look so clean, property maintained symbolic to Betty's status; shes not so fortunate as comparison to wilhemina.

Genre: Ugly Betty is a series drama.

Representation: Ugly Betty's beginning starts with her in her house looking like a tramp this is to emphasis how she feels, after she comes out of the salon you see her all dressed up this is to represent how she feels and how if she put a bit of effort it is possible for her to look 'beautiful'. the women in ugly betty's salon says 'we need the big tweezers' this is to represent how it takes time for her to look pretty.

Audience: Ugly betty is targeted to mainly women as it contains many issues and debates that occur in day to day women's lives. i would recommend the average age to be 15-40. this episode may be more effective and appealing to women who feel less confident in themselves and who look at ugly betty as a role model.

Ideology: ugly betty at home is portrayed as working class citizens where as looking at wilhemina she seems to be from a higher class this can be symbolic from the sort of clothes thy wear and the salon's they go to.