Detailed Migrain Analysis.

http://uk.youtube.com/watch?v=QjY2KwK-roE

Media Language: Non-diegetic sounds, a beat which is verycatching get audience attention. theres a medium shot of the magazine as well as the model used all through out the 30 second clip. at the end there is a verbal code used which inform the audience when and on what channel is this programme coming on as well as who it's original institution is from. Also at hte end it says 'fashion has a new face' this is there to connote that the streotype of beauty is going to be demolished or at least altered because 'Ugly Betty' is the new face this is very postitive fo its audience. the shots are first of a magazine this is used to indicate to its viewers that the programme will be about fashion as magazines are a big impact to the fashion interested audiences. When you watch the programme as well you can tell that the title used on the magazine in this clip 'Mode' is a very important source in the actual comdey soap series as the whole show is based around that specific fashion magazine and its employers and owners.
the lighting used with in the clip is bright mostly a filler light; high key. This is to highlight the models face and the picture used of that same model on the magazine and how it is altered thorughtput the clip. we are shown different stages of fashion throught the altering of the model. continuity editing is used as well as fade out's at the beggining of the clip and dissolve shots as well as fade outs thorughtout the clip. Mise-en-scene, firstly the model is shown on the magazine all glamoured up with makeup then ithout this is a prop to show make up makes model look beautiful and glamourous and that under it all they are just normal people just like us. also through this we can tell that new technology can change people and their appereance. also this tells us that media over exgurates people questioing our minds; does the media show thing the way they are? can be related to marxism theory as well of injected information.

Institution: this comedy drama series is produced by ABC studios. it is promoted in gritatin by channel 4 also distributed by channel 4. also it is promoted by trailers as well as posters and through radio and interent. the scheduling time for this show is friday nights, 9.30pm meanin it;s a 'watershed' programme. channel 4 is a commericial television which shows many commericaials on its channels and that is how they've publicised this programme of theres as well.

Genre: thorugh this clip a reconstruction of 'beautiful' is shown becuase we're shown a bwautiful model been turned into 'ugly betty' also this is related to the end where the slogan is 'fashion has a new face'. also this covers social issues such as 'what is beautiful'? and so on. 'Ugly Betty' is a comedy drama which covers serious social issues amd debates also it is shown in series. The title sequence has a monogule of shots and they comes together to make ugly betty.