Representation of Gender in the Past

• In the mid-1970s, Miles (1975) found out that there was nearly equal amount of men and women in the comedy field of media.
• Gunter study in 1970s, that frequently marraige, parenthood, and demestic lifestyle was shown to be more important for women then men according to the television. Example of this being the 'minute maid orange juice' advertisment, where a happy traditonal family is shown and the mother is known to be making minute maid in the club house. domestic advertisments as such were made only for women.
• In 1970's there was only 155 of leading roles given to women, where as in 1987 a study found out that female charcters were the most common in commedy programmes rising the percentages to 43%.
• As for comedy women were starting to have equal roles as men and most of the time were running them, yet in drama's this was not the case, there were two to one. But again women kept up their apperance in action-adventure shows to 29%, even though it was low it had been doubled (Davis,1990).
• In 1970s men ruled and dominated what to present to us on televison, they were also the most dominanat people shown to us. Telling us that even though women had been making it big for themselves in the media industry yet there was still a big gap for them to get the big leading roles. Showing it ot be a patriachal society.
• Tuchman suggests and argues, that women who were shown in the 1970's they were known as 'incompetents and inferiors' and maybe even treated as victims or having emotional and practical problems also that women in the tv industry had little value.
• in the past women were known to be inferio to men, making it an patriachal society, and in my opinion i think in that time women who were on tv were known not to have a lot of respect.